Allan S. Goodman

Marketing & Pricing

All pricing and marketing decisions are managed by one of our three Marketing Mangers.  Marketing Manager functions include the following tasks:

  • New product information, evaluation and portfolio fit.

  • FOB negotiations, pricing strategy, order quantities, and introduction expectations and strategies.

  • Periodic supplier meetings to set goals, review performance, and discuss plans for brand development.

  • Path to consumer including Social and Digital Interaction, Team Education and Event opportunities.

  • Brand Management including forecasting, competitive analysis and market conditions.

180 Goodwin Street, East Hartford, CT, 06108-1151, 860-289-2731    •    © 2019 Allan S. Goodman Corp.